The new GPI logo stems from the evolution of our role in packaging: the market is evolving, solutions are becoming more complex and our identity is becoming clearer.

The logo stems from the same principle that guides GPI’s work: designing to contain, to structure, efficiently and reliably. We believe that form is never decoration, but function and control.
For this reason, the new logo is composed of two geometric shapes that evoke order, containment and precision. An essential sign, like the solutions we design every day.

Our visual identity is changing, but not our approach: concrete, reliable engineering. We believe that form is never decoration, but function and control.