Implementing these automated solutions, which enable the integrated management of primary packaging, their cartoning, and subsequent palletization makes internal processes faster, reducing the risk of errors and expanding creative freedom during the packaging design phase.
This also makes it easier to identify product display solutions that are truly effective commercially and enhance customer satisfaction by offering products that are easy to select, use, and restock, thereby facilitating the customer’s loyalty process towards the product.
Bundle of cans containing pet food on a carton tray
Palletization of a wrapped carton tray containing cans of pet food
Aluminum tray containing pet food on a display box
Dog and cat foods are divided into two macro-categories, dry food and wet food, which obviously require different packaging types but share the necessity of always devoting great attention to safety, product attractiveness, and the alternation of different nutrients and flavors.
Wet food is normally marketed in doypack pouches containing a precise quantity of product (varying between 70 and 85 grams), or in alu-trays when larger portions are required (150 grams). Very often, these primary packages are sold inside multi-pack cartons (usually 4-pack or multiples thereof) which can be single-flavor or mix different flavors. In the latter case, the customer, by purchasing a multi-flavor pack, has the certainty of offering their pet a correctly varied diet simply by selecting the different pouches within the same pack. For this reason, it is important that the carton in which the doypacks or trays are stored allows for easy identification of the available flavors: an excellent solution in this sense is the choice of using cartons where the individual pouches are inserted vertically, allowing the consumer to see the different alternatives present at a glance upon opening the packaging.
Dry food, on the other hand, is generally sold retail in pouches ranging in weight from 150 g to 4 kg. There are also bags of significantly higher weight, 10 kg or more, which, due to their characteristics, do not require secondary packaging and, after being filled, can be directly palletized in view of transport and sale.
Finally, pet food products are often displayed on store shelves inside dedicated display boxes that, on one hand, attract the attention of consumers, making the brand recognizable and easily conveying its distinctive features, and on the other hand, keep the available products organized, helping the customer easily select the appropriate flavor or grammage for their pet, thus making the purchasing journey simple and satisfying. Cardboard boxes of this type must be custom-designed and developed with their public display in mind, since their task is to make the products appealing to consumers. They must also be able to withstand all handling phases without damage, because their aesthetic appearance is a crucial ingredient for a successful sales process.
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