{"id":18774,"date":"2026-01-30T13:49:55","date_gmt":"2026-01-30T13:49:55","guid":{"rendered":"https:\/\/www.gpigroup.eu\/?p=18774"},"modified":"2026-02-02T13:54:29","modified_gmt":"2026-02-02T13:54:29","slug":"gpi-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.gpigroup.eu\/index.php\/en\/2026\/01\/30\/gpi-new-brand-identity\/","title":{"rendered":"GPI presents its new brand identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18774\" class=\"elementor elementor-18774\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16a90633 e-flex e-con-boxed e-con e-parent\" data-id=\"16a90633\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab92ab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5ab92ab\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NEWS GPI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b7fc e-con-full e-flex e-con e-child\" data-id=\"a68b7fc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dd50ce3 e-flex e-con-boxed e-con e-child\" data-id=\"dd50ce3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f884e30 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f884e30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GPI presents its new brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e8540 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"25e8540\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A new way to tell the story of who we are today!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8cb98 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"1d8cb98\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9icDlDbCA6w&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5380d7 e-flex e-con-boxed e-con e-parent\" data-id=\"a5380d7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5086f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dd5086f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"452\" height=\"181\" src=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/Logo-dark.png\" class=\"attachment-full size-full wp-image-18466\" alt=\"Logo-GPI\" srcset=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/Logo-dark.png 452w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/Logo-dark-300x120.png 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-023da4f elementor-widget elementor-widget-spacer\" data-id=\"023da4f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4cdf8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1a4cdf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our change<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043ce9e elementor-widget elementor-widget-text-editor\" data-id=\"043ce9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new <strong>GPI logo<\/strong> stems from the evolution of our role in packaging: the market is evolving, solutions are becoming more complex and our identity is becoming clearer.<\/p><p>The logo stems from the same principle that guides GPI&#8217;s work: <strong>designing to contain, to structure<\/strong>, efficiently and reliably. We believe that form is never decoration, but function and control.<br \/>For this reason, the new logo is composed of two geometric shapes that evoke <strong>order, containment<\/strong> and <strong>precision<\/strong>. An essential sign, like the solutions we design every day.<\/p><p><strong>Our visual identity is changing, but not our approach<\/strong>: concrete, reliable engineering. We believe that form is never decoration, but function and control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a3084 e-flex e-con-boxed e-con e-parent\" data-id=\"52a3084\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-691b0e9 e-con-full e-flex e-con e-child\" data-id=\"691b0e9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c1c131f e-con-full e-flex e-con e-child\" data-id=\"c1c131f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f960a6a elementor-widget elementor-widget-image\" data-id=\"f960a6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"564\" height=\"393\" src=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/logo-dark-light.png\" class=\"attachment-large size-large wp-image-18467\" alt=\"\" srcset=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/logo-dark-light.png 564w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/logo-dark-light-300x209.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-518af6d e-con-full e-flex e-con e-child\" data-id=\"518af6d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8976ea elementor-widget elementor-widget-image\" data-id=\"f8976ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"667\" src=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/wrap-around-2-1024x854.jpg\" class=\"attachment-large size-large wp-image-18468\" alt=\"\" srcset=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/wrap-around-2-1024x854.jpg 1024w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/wrap-around-2-300x250.jpg 300w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/wrap-around-2-768x641.jpg 768w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/wrap-around-2-1536x1281.jpg 1536w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/wrap-around-2-2048x1708.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c22dc6d e-con-full e-flex e-con e-child\" data-id=\"c22dc6d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e145ebb elementor-widget elementor-widget-text-editor\" data-id=\"e145ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, <strong>GPI<\/strong> is a more structured company, and our logo reflects this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0896ae5 elementor-widget elementor-widget-image\" data-id=\"0896ae5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1226\" height=\"917\" src=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/GPI_New-brand_2026_r.jpg\" class=\"attachment-full size-full wp-image-18472\" alt=\"\" srcset=\"https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/GPI_New-brand_2026_r.jpg 1226w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/GPI_New-brand_2026_r-300x224.jpg 300w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/GPI_New-brand_2026_r-1024x766.jpg 1024w, https:\/\/www.gpigroup.eu\/wp-content\/uploads\/2026\/01\/GPI_New-brand_2026_r-768x574.jpg 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEWS GPI GPI presents its new brand identity A new way to tell the story of who we are today! Our change The new GPI logo stems from the evolution of our role in packaging: the market is evolving, solutions are becoming more complex and our identity is becoming clearer. The logo stems from the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18740,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[144],"tags":[102,135],"class_list":["post-18774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpi-news-2026","tag-food-packaging-en","tag-food-processing"],"_links":{"self":[{"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/posts\/18774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/comments?post=18774"}],"version-history":[{"count":16,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/posts\/18774\/revisions"}],"predecessor-version":[{"id":18940,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/posts\/18774\/revisions\/18940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/media\/18740"}],"wp:attachment":[{"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/media?parent=18774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/categories?post=18774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpigroup.eu\/index.php\/wp-json\/wp\/v2\/tags?post=18774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}